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Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’
Measuring campaign effectiveness and proving the return on investment (ROI) of marketing spend is the biggest challenge facing B2B...
How making finance a ‘strategic partner’ of marketing has benefited one B2B brand
It doesn’t matter the size of business, the sector, whether it’s B2B or B2C, the relationship between marketing and finance can often be...
Marketing budgets, Christmas spending, personal data: 5 interesting stats to start your week
Marketing spend to grow by a fifth despite recession fears Marketing budgets are expected to grow by an average of 20% over the next...
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